Refersion’s Marketplace and Affiliate Portal merge
Collaborated cross-functionally to provide a seamless marketplace experience and increase user retention and engagement by using UX/UI best practices to merge user portals and add a high-value AI-powered feature.
Refersion’s Amazon Integration
Identified opportunity to add an additional revenue stream, planning and implementing research projects that led to launching affiliate marketing on Amazon via an API Integration. Extensive compilation and analysis of both quantitative and qualitative research was required as well as data segmentation to determine and resolve issues.
Organ Donor & Recipient Matching
Executed user experience research for a nationwide organ donor matching platform, leading the end-to-end research lifecycle. Oversaw user recruiting, interviews, and persona creation. Developed design workshops as well as research and design roadmaps. Handled problem formulation, data analysis, and documentation.
WorkReels’ Linkedin for the TikTok generation
Developed research processes that uncovered gaps in the user experience, enabled research-driven decision-making, and determined product-market fit.
About me
I work at the intersection of design research, product strategy, and storytelling.
What makes me unique.
I am an orchestra conductor
Player-coach leader
Designer turned product person
Wanna-be storyteller extraordinaire
What excites me.
Wicked problems
Meaningful collaboration
Dreaming big, and playing to win
Positivity and a can-do attitude
What makes me curious.
Responsible AI, ML, and LLMs.
Storytelling techniques
UX/UI design trends
Marty Cagan Inspired product thinking.