Turning Affiliate Intent into Revenue
The “Amazon effect” increased customer sales 5x.
Refersion (B2B SaaS)
Problem: Brands selling on Amazon see strong conversion, but lack the data and tools to manage affiliates—dragging ROAS and growth.
What we shipped: Amazon API integration, role-based views, and a partner comms workflow that turned raw clicks into actionable signals and next best actions.
Impact: 3×+ conversion lift on tracked campaigns, more direct affiliates (higher-margin), a new revenue stream for Refersion, and higher customer satisfaction.
Context
As UX Researcher inside a rapid-growth SaaS used by Shopify/Amazon brands, I partnered with Product, Eng, and CX to unblock the “black box” of Amazon performance.
For marketers, the stakes were simple: see the signal, act fast, prove the lift. Without trustworthy data and orchestration, budgets stall and partner momentum fades.
Users & Jobs-to-Be-Done
Affiliate/Partner: I need reliable Amazon performance signals so I can recruit, activate, and reward the right partners—lifting ROAS and revenue.
Marketing Lead: I need a clean view from spend → partner → conversion so I can shift dollars to what works.
Exec/RevOps: I need standardized data and repeatable workflows so the program scales without chaos.
What we shipped
Research → Product → Business Outcomes
Methodologies → Analytics, Generative and Evaluative interviews, Ethnographic studies, Card sorts, Design workshops, Journey mapping, Usability, Beta testing
Amazon API integration (signal layer):
Feature: unified performance signals from Amazon to Refersion.
User value: trustworthy, timely visibility.
Business effect: spend shifts to winners; waste drops.
Role-based dashboards (clarity → action):
Feature: manager and growth views with “next best action.”
User value: less hunting; faster decisions.
Business effect: throughput up; time-to-optimize down.
Cohort & performance summaries:
Feature: high-signal cohorts and comparisons that highlight where to double down.
User value: confidence to reallocate budget.
Business effect: 3×+ conversion on tracked campaigns; ROAS improves.
Outcomes
Black box → glass box: Brands gained meaningful, timely data and workflows to optimize—NPS up, churn risk down.
Signal over noise: Cohort views focused attention on high-impact partners—conversions 3×+ on optimized campaigns.
Margin matters: Easier outreach moved affiliates into direct programs—better control, better unit economics.
New revenue: The integration created an additional revenue stream for Refersion.
How I Drove Alignment
Decision-ready readouts: Insight → decision → shipped change, always tied to revenue impact.
Lunch & Learns: 10-minute updates that kept execs and ICs moving.
Prioritization matrix: Made trade-offs explicit (coverage vs. precision; speed vs. depth).
User Problem
