Refersion Amazon Integration
Planned and executed user experience research projects for a rapid-growth SaaS company serving brands on Shopify and Amazon. Collaborated cross-functionally to inform product design through UX research insights. Represented team in presenting research findings to executive-level leadership, leveraging data to guide business decisions.
Introduction
My Role: User Experience Researcher
Users: Brands selling on Amazon and their affiliates.
Problem: Amazon has a 5x conversion rate over other platforms, but brands selling on Amazon do not have access to data and tools to manage their program, decreasing their ROAS.
Scope: Integrating Amazon’s APIs with existing backend systems and ensuring compatibility across multiple devices within a six-month
Process
What I did, and why?
Conducted user interviews, planned and facilitated design workshops, and developed journey maps and “living” personas
why:
Led Beta testing, synthesized findings, and reported actionable insights for prioritization planning.
why
Advocated for communication tools to support customers building direct relationships with Amazon affiliates to join the brand direct program with higher commissions.
why:
Outcomes
The Amazon POC drove user and business value by:
Meaningful data and communication tools for optimization
Conversions increased by more than 3x
Increased number of direct affiliates
Additional revenue stream for Refersion
Improved customer satisfaction
User Problem
