Signal-driven nudges deliver customer value
Pendo’s Orchestrate (multi-channel messaging)
Problem: Customers relied on clunky exports to act on Pendo data, breaking workflows and trust.
Solution: I helped build Orchestrate to turn live behavioral data into real-time, multi-channel actions inside Pendo.
Impact: Outreach became seamless, adoption grew, and Pendo evolved from insights to action. 2× shift from dormant to active users.
Unifying Workflows to Lift Conversions
Refersion
Problem: Affiliates lost time and trust juggling tools, while marketing teams struggled to optimize performance.
Solution: I led research to unify discovery, tracking, and payouts into a single portal using an Insight–Recommendation–Action framework.
Impact: The result was 2× higher conversions and a 30% reduction in wasted ROAS.
Turning Affiliate Intent into Revenue
Refersion
Problem: Brands sold well on Amazon but flew blind, unable to see affiliate impact or act fast.
Solution: I led research and an Amazon integration that turned opaque data into clear signals and next steps.
Impact: The result: 3×+ conversions, higher-margin affiliates, and a new revenue stream.
High Stakes Modernization of a Legacy System
United Network of Organ Sharing
Problem: Clinicians relied on an outdated matching system that forced manual workarounds and put viable organs at risk.
Solution: I led the modernization of the organ-matching experience, translating clinical workflows and regulatory constraints into decision-critical data that reduced response times by 50%.
Impact: This was the single component of UNOS’s five-part federal contract that was renewed.
About me
I work at the intersection of design research, product strategy, and storytelling.
What makes me unique.
I am an orchestra conductor
Player-coach evangelist
Designer turned product thinker
Wanna-be storyteller extraordinaire
My design tenents.
Outcome-first, find the right-sized rigor
Think like a gardener; garden the system
Curiosity with a ship date
Stories move data
What makes me curious.
Responsible AI, ML, and LLMs.
Storytelling techniques; Matthew Dicks
UX/UI design trends
Marty Cagan Inspired product thinking.