Organ Donor & Recipient Matching
Executed user experience research for a nationwide organ donor matching platform, leading the end-to-end research lifecycle. Oversaw user recruiting, interviews, and persona creation. Developed design workshops as well as research and design roadmaps. Handled problem formulation, data analysis, and documentation. Identified top opportunities to impact the user experience, fostered a culture of stakeholder engagement, and drove UX research trajectory. Analyzed research and presented key insights and trends to internal and external stakeholders.
Introduction
My Role: User Experience Researcher
Users: Affiliates for E-commerce brands
Problem: Affiliates were required to log into two portals. One is to track conversions and commissions, and the other is to discover new brand partners. Users were frustrated by the motor load and lack of meaningful data.
Scope: The project includes developing an MVP for a web-responsive application, merging the two portals into one seamless experience. It also included a modernized UI with high-impact features such as a customizable dashboard, activity feed, and AI-powered Insight-Recommendation-Action within a one-year timeline.
Process
What I did, and why?
Identified that Healthcare professionals needed:
Real-time, easy-to-find data to respond to offers
Granular organ-specific to customize the experience
Transparency is important to all users
Efficient, HIPAA-compliant communication tools
Rebuild trust in the platform
Decreased the organ response time by 2x. how?
A 1:1 and 1:many communication hub
More robust matching criteria decreasing offer volume
API integration for real-time organ data
Identifed which features bring the most impact and how this differs depending on meta data, such as location or organ type. How?
Evaluative user interviews, Feedback sessions, Design workshops, Usability testing, Product Analytics
Delivered a customizable dashboard, Organization and user profile, Donor snapshot , Systemized way to request information and Customizable donor record. How?
Outcomes
User Value. Users felt seen and valued by UNOS, more confidence in real time data, and more time for patient care.
Metrics. Anticipated decrease in the response time by 2-3x.
Output. We developed five high-fidelity user flows, including:
Customizable dashboard (Offer Management)
Organization and user profile (Communication)
Donor snapshot (Donor Management)
Systemized way to request information (Communication)
Customizable donor record (Donor Management)
User Problem-